Music is a crucial part of our lives. To some, it’s the soundtrack of our highs and lows, our wins, our way to connect. We turn to podcasts, news and the latest collab– so why not for resources on mental health, sexual wellness and identity?
Throughout Hispanic Heritage Month (September 15-October 15) and beyond, Peer Health Exchange is proud to be working closely with global streaming platform SiriusXM, under its Pandora and Soundcloud umbrellas to bring awareness to our recently launched selfsea platform and its newest Spanish language content features. 130 videos that were created by our digital storytellers are now available with Spanish captions, and we're highlighting some of our top Spanish-language resources tailored to an often underserved slice of American youth– the 200%-- otherwise known as the millions of dual Spanish-English speaking youth ages 13-18 navigating their journeys into adulthood.
As we move into a post-pandemic world, young people are more reliant on the technology right at their fingertips than ever before. Smartphones act as a portal to a world of their own, connecting them to friends, hobbies, information, entertainment and current events.
According to a Pandora Soundboard, Latinx User Study in 2020, 81% of Hispanic youth say music is an important part of their identity. These and other youth across all backgrounds are growing and establishing their identity, so they seek out new and fresh audio content that reflects the constant changes in their lives. Music helps them release emotions, keeps them entertained and helps them navigate the ups and downs of teen life.
52% of youth identify as part of a minority group with Hispanic youth accounting for 25% of that chunk, according to a 2020 Census Bureau report. PHE is deeply committed to diversity, equity and inclusion in all that we do - including our digital product offerings. Further, it’s important to recognize and make space for Hispanic individuals who grew up between two cultures, as well as intersectional youth who identify as LGBTQ+.
At Peer Health Exchange, we work closely with the young people we serve to create the most impactful resources and experiences possible for selfsea. We are excited to launch our Spanish language digital features focused on live, peer-based community support and dedicated resources that don’t require parental or guardian supervision, which is a priority request we’ve received from our collaborative work with young people.
Selfsea’s Spanish-language content includes:
- 130+ inclusive and relevant videos on selfsea will have Spanish captions
- Unique content from 22 of selfsea’s 75+ dedicated digital storytellers that identify as Latinx and/or Hispanic- youth who helped design selfsea from the ground up
- A short list of our favorite outside resources available in Spanish on selfsea
Peer Health Exchange purposely sought out Pandora and Soundcloud for this campaign because of their overlapping mission to enrich people’s lives by enabling them to enjoy the music they know and love, anytime and anywhere. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora is also the leading digital audio advertising platform in the U.S.
Pandora will serve as a strategic partner for Peer Health Exchange through 2023, focusing on youth-driven innovation and impact across verticals.